Arts and Crafts: an introduction

The nascence of the Arts and Crafts movement in Britain in the late 19th century marked the kickoff of a change in the value society placed on how things were fabricated. This was a reaction to not simply the damaging effects of industrialisation but also the relatively low status of the decorative arts. Arts and crafts reformed the design and industry of everything from buildings to jewellery.

Fine fine art is that in which the hand, the head, and the centre of man go together.

John Ruskin, 'The Cestus of Aglaia, the Queen of the Air', 1870

In Britain the damaging effects of automobile-dominated production on both social conditions and the quality of manufactured appurtenances had been recognised since around 1840. But it was non until the 1860s and '70s that new approaches in architecture and pattern were championed in an endeavour to correct the trouble. The Craft motion in Britain was built-in out of an increasing agreement that order needed to adopt a different fix of priorities in relation to the industry of objects. Its leaders wanted to develop products that not but had more integrity but which were likewise fabricated in a less dehumanising way.

Structured more than by a set of ideals than a prescriptive fashion, the Motility took its name from the Arts and Crafts Exhibition Guild, a grouping founded in London in 1887 that had as its first president the artist and book illustrator Walter Crane. The Order's chief aim was to affirm a new public relevance for the piece of work of decorative artists (historically they had been given far less exposure than the work of painters and sculptors). The Great Exhibition of 1851 and a few spaces such as the Refreshment Rooms of the South Kensington Museum (later known equally the V&A) in the 1860s had given decorative artists the chance to show their work publicly, just without a regular showcase they were struggling to exert influence and to reach potential customers.

The Infant'south Bouquet, designs, Walter Crane, about 1870, England. Museum no. E.1449-1931. © Victoria and Albert Museum, London

The Arts and Crafts Exhibition Order mounted its commencement annual exhibition in 1888, showing examples of work it hoped would help raise both the social and intellectual condition of crafts including ceramics, textiles, metalwork and piece of furniture. Its members publicly rejected the excessive ornamentation and ignorance of materials, which many objects in the Keen Exhibition of 1851 had been criticised for. For many years in Britain exhibitions mounted by the Society were the only public platform for the decorative arts, and were critical in changing the way people looked at manufactured objects.

Altar table, deigned by Phillip Webb, made by John Garrett and Son, 1897, England. Museum no. Westward.4-2003. © Victoria and Albert Museum, London

Although it was known by a single name (one that wasn't in fact used widely until the early 20th century), the Craft move was in fact comprised of a number of unlike artistic societies, such every bit the Exhibition Society, the Arts Workers Club (set in 1884), and other craftspeople in both small workshops and big manufacturing companies.

Many of the people who became involved in the Motility were influenced by the work of the designer William Morris, who past the 1880s had go an internationally renowned and commercially successful designer and manufacturer.

Wall hanging, designed past William Morris, fabricated past Ada Phoebe Godman, 1877, England. Museum no. T.166-1978. © Victoria and Albert Museum, London

Morris only became actively involved with the Arts and Crafts Exhibition Society a number of years afterward it was gear up (between 1891 and his death in 1896), only his ideas were hugely influential to the generation of decorative artists whose work it helped publicise. Morris believed passionately in the importance of creating beautiful, well-fabricated objects that could be used in everyday life, and that were produced in a way that allowed their makers to remain connected both with their production and with other people. Looking to the past, specially the medieval period, for simpler and better models for both living and product, Morris argued for the return to a organisation of manufacture based on small-scale workshops.

Printed season ticket, Walter Crane, 1890, England. Museum no. E.4164-1915. © Victoria and Albert Museum, London

Morris was non entirely confronting the use of machines, just felt that the sectionalisation of labour – a system designed to increase efficiency, in which the manufacture of an object was broken into small, separate tasks, significant individuals had a very weak relationship with the results of their labour – was a move in the wrong direction.

Like many idealistic, educated men of his era, he was shocked past the social and environmental touch on of the factory-based system of production that Victorian Uk had so energetically embraced. He wanted to complimentary the working classes from the frustration of a working day focused solely on repetitive tasks, and permit them the pleasure of craft-based production in which they would appoint directly with the creative procedure from first to terminate.

Morris was himself inspired past the ideas of the Victorian era's leading art critic John Ruskin (1819–1900), whose work had suggested a link between a nation's social wellness and the manner in which its goods were produced. Ruskin argued that separating the act of designing from the human action of making was both socially and aesthetically damaging. The Craft movement was too influenced by the work of Augustus Pugin (1812–1852). An interior designer and builder, Pugin was a Gothic revivalist and a member of the Design Reform Movement. He had helped challenge the mid-Victorian mode for decoration, and, similar Morris, focused on the medieval menses every bit an platonic template for both good blueprint and good living.

Zermatt, watercolour, John Ruskin, 1844, Switzerland. Museum no. P.15-1921. © Victoria and Albert Museum, London

In the concluding decade of the 19th century and into the 20th, the Arts and crafts movement flourished in big cities throughout the UK, including London, Birmingham, Manchester, Edinburgh and Glasgow. These urban centres had the infrastructure, organisations and wealthy patrons it needed to gather pace. Exhibition societies inspired by the original one in London helped establish the Movement's public identity and gave information technology a forum for discussion. Members of the Craft community felt driven to spread their message, convinced that a better system of design of manufacture could actively modify people'due south lives. Betwixt 1895 and 1905 this strong sense of social purpose collection the cosmos of over a hundred organisations and guilds that centred on Arts and Crafts principles in Great britain.

Progressive new art schools and technical colleges in London, Glasgow and Birmingham encouraged the evolution of both workshops and private makers, too as the revival of techniques, including enamelling, embroidery and calligraphy. Arts and Crafts designers also forged new relationships with manufacturers that enabled them to sell their goods through shops in London such as Morris & Co. (William Morris's 'all nether ane roof' shop on Oxford Street), Heal's and Liberty. This commercial distribution helped the Movement'south ideas reach a much wider audience.

The Affections with the Trumpet, furnishing cloth, Herbert Percy Horne, about 1884, England. Museum no. T.85-1953. © Victoria and Albert Museum, London

A detail feature of the Arts and Crafts movement was that a large proportion of its leading figures had trained as architects. This common civilisation helped develop a collective belief in the importance of designing objects for a 'full' interior: a space in which architecture, furniture, wall ornamentation, etc. blended in a harmonious whole. As a event, most Arts and Crafts designers worked across an unusually broad range of different disciplines. In a unmarried career someone could apply craft-based principles to the design of things as varied every bit armchairs and glassware. Arts and crafts as well had a meaning impact on architecture. Figures including Philip Webb, Edwin Lutyens, Charles Voysey and William Lethaby quietly revolutionised domestic infinite in buildings that referenced both regional and historical traditions.

Design for a coach house, Edwin Landseer Lutyens, 1891 – 2. Museum no. Due east.2-1991. © Victoria and Albert Museum, London

Although the Arts and Crafts motion evolved in the city, at its heart was nostalgia for rural traditions and 'the unproblematic life', which meant that living and working in the countryside was the ideal to which many of its artists aspired. Increasingly, many left the urban center to establish new ways of living and working, with workshops set across Britain in locations including the Cotswolds, the Lake District, Sussex and Cornwall. All these places offered picturesque landscapes, an existing culture of craft skills and, importantly, rail links for access to patrons and the London market.

Arts and crafts makers based in rural communities both revived craft traditions and created employment for local people. This kind of development meant that the Motion endured longer in the countryside than in the urban center, and had a more significant affect on the rural than the urban economy. Significantly, the Arts and Crafts community was open to the efforts of non-professionals, encouraging the involvement of amateurs and students through organisations such every bit the Home Arts and Industries Association. And it likewise created an environment in which, for the first time, women besides as men could begin to have an active role in developing new forms of design, both as makers and consumers.

In Europe the honesty of expression in Arts and Crafts piece of work was a catalyst for the radical forms of Modernism, whereas in Great britain the progressive impetus of the Movement began to lose momentum after the First World War. Nether the control of older artists information technology had begun to withdraw from productive relationships with industry and into a purist celebration of the handmade. Some organisations sympathetic to Craft ideals did survive, particularly in the countryside, and the original Arts and Crafts Exhibition Club mounted regular shows up to and across its 50th anniversary in 1938. In 1960, t he Lodge merged with the Cambridgeshire Order of Craftsmen to form the Society of Designer Craftsmen, which is nonetheless agile today.

Poster, John Frederick William Charles Farleigh, 1938, England. Museum no. Eastward.598-1980. © Victoria and Albert Museum, London

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Background image: Drawing, William De Morgan, England. Museum no. E.421-1917. © Victoria and Albert Museum, London